About us

Our history

Part of the National Australia Bank Group (NAB), Advantedge Financial Services Pty Ltd (Advantedge) has been delivering simple, quality home loans with great service to Australians for over 25 years.

Over the past few yearsDuring the past decade, Advantedge has grown to take the majority market share in white label lending, offering greater choice and flexibility to everyday Australians.

Advantedge is now Australia’s leading wholesale funder and distributor of white label home loans through an extensive network of mortgage brokers in Australia under the brands of mortgage aggregators. This includes PLAN Australia, FAST, Choice Aggregation Services, Australian Finance Group, Connective, Smartline, Astute, Loan Market, Finsure and LJ Hooker Home Loans.

Our pillars and purpose

The Advantedge business is anchored around three core pillars: a simple proposition focused on core customer needs, straightforward and competitive pricing, and seamless service enabled by a fully digital end to end home loan experience.

Our purpose is to provide simple, low-cost home loans with great service, exclusively available through mortgage brokers.